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Blurring lines: are digital humans the next influencers?
While social influencers have opened doors for those who aren’t famous on the internet to cash-in on their influence, a new wave of influencers is already here – digital humans. Lil Miquela...
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Creating momentum: YoungShand’s creative directors on ideas that move the needle
This year, YoungShand has made a name for itself delivering emotionally-charged, behaviour-changing campaigns for a number of not-for-profit clients, including Quitline, Blind and Low Vision NZ, and...
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Putting your hand up: Whittaker’s Catlin Attenburrow reflects on her road to...
Having spoken at the Marketing Association’s recent Women in Marketing and Brainy Breakfast events, we touched base with Caitlin Attenburrow, brand manager at Whittaker’s, to hear about her career...
View ArticleBridging communities: Lili Wang on Chinese Herald’s 25 years’ of evolution
In the wake of Chinese Herald blowing out 25 candles, we talk to owner Lili Wang about how the paper has cemented its place in New Zealand’s Chinese community, how it’s evolved along the way, and how...
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TVNZ-NZ Marketing Awards: Subaru drives new perspectives, takes home...
To launch its 2018 Forester model, Subaru gave the vehicle a new lease of life with a powerful through-the-line campaign. The Challenge With the SUV segment being the single fastest-growing part of...
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A collision of storytelling and technology: Wrestler’s Ben Forman on the...
Following Wrestler’s move to a new studio space, Erin McKenzie went down to Wellington to check it out and talk to co-founder and chief executive Ben Forman about how it’s opening opportunities for...
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A collision of storytelling and technology: Wrestler’s Ben Forman on the...
Following Wrestler’s move to a new studio space, Erin McKenzie went down to Wellington to check it out and talk to co-founder and chief executive Ben Forman about how it’s opening opportunities for...
View ArticleDon’t drop the box: ReachMedia talks pairing unaddressed mail with data
2019 was a big year for ReachMedia, as Struan Abernethy joined as chief executive officer and the business was acquired by IVE Group. Ahead of the sale being ratified on 1 January, Erin McKenzie spoke...
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Amplifying voices: How Women in Urbanism Aotearoa got women speaking out...
Last year, Women in Urbanism Aotearoa took our streets to social media in an enlightening Stop Street Harassment campaign. Following some time in the public eye, Erin McKenzie sat down with Emma...
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Don’t try to sell, help to buy: Track’s Andy Bell on understanding the...
Following a year of significant growth for Track New Zealand, with new clients and a double in headcount, Erin McKenzie talks to managing director Andy Bell about what it means to be in the business...
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